Competitive Strategy

It turns out that your organization’s success doesn’t guarantee your tenure as a founder. In fact, it may have just the opposite effect. See how you can beat the odds.

Storytelling is an art that all executives should master. In business, it's important to start your story with "why," before you explain "what" or "how."

How a step-by-step approach invented by Peter F. Drucker can enable every government agency to be restored to function, strength and performance. Download this E-Book providing direction, method and...

One of the biggest problems organizations face in achieving digital transformation success is their executives' mind-sets. They need to shift from thinking of digital transformation as an event to app...

The article discusses why and how advanced analytics can help B2B companies to deliver customer-centric solutions and outsmart their competitors, in turn enabling them to support customer relationship...

Corporate planning has evolved over the years. The strategic planning approach is but one step (albeit an important one) in a series of relatively new tools to help organizations think through what mu...

What an organization's customers consider value is so complicated it can often be answered only by customers themselves. Together these two articles will help you focus on determining what the custom...

The trick is to associate, adapt, magnify, minify, substitute and rearrange. Ed's Ink by MMN's editorial staff provides you with a unique opportunity learn from business masterminds and become a more...

Marketing experts tell us careful product positioning is perhaps the most important element of strategy formulation. Classic examples of psychological positioning abound.

The gig economy is nearly ten years old, and the choices we make now will determine how successfully the world moves into gig economy 2.0.

Perhaps one reason that so many workplaces are dysfunctional and worse is that people learn how to be employees from (often negative) experience, and from observing people who are unworthy role models...

We want to offer a makeover to the standard question, “How are you?” We ask this question with such regularity that most of us pick from a standard set of responses, with very little thought. Our stan...